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Undergraduate Programs

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. Marketing is much more than advertising campaigns or logos. It's a vital part of business operations. Marketing not only tells the story of a business, it's a tool to analyse the behaviours, decisions and needs of customers and a way to find, retain and build relationships with consumers and other organisations.

What kind of job can I get?

Marketing is a broad activity and skilled professionals are required in all industries. A marketing degree will enable you to harness your analytic, creative and strategic skills to become a specialist marketer, and make important marketing decisions to drive business success.

Career opportunities include:

Marketing adviser

PR manager

Advertising coordinator

Social media manager

Data analytics coordinator

Market researcher

Communications coordinator

Blogger

Copywriter

Digital marketing adviser

Sales manager

Content developer

Online marketing coordinator

Business development manager

Account manager

What kind of career can I have?

Careers in Marketing

Graduates who specialise in marketing will be well qualified to apply for a range of jobs across industry sectors, including healthcare, banking and finance, philanthropy, advertising, infrastructure, retail, sport, market research, law,  tourism and education, as well as  not-for-profit organisations and all levels of government. You may work in advertising, research, data analysis, promotions, PR, communications or business services.

Our graduates are working in companies including:

ANZ

Clemenger BBDO

Coles

McCann

L'Oreal

Bauer Media

Mondelez

Adidas

IBM

Puma

GM Holden

Telstra

Apple

Coca-Cola Amatil

Myer

Find out more

Looking for more career guidance?

Check out these career resources: