Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. Marketing is much more than advertising campaigns or logos. It's a vital part of business operations. Marketing not only tells the story of a business, it's a tool to analyse the behaviours, decisions and needs of customers and a way to find, retain and build relationships with consumers and other organisations.
Marketing is a broad activity and skilled professionals are required in all industries. A marketing degree will enable you to harness your analytic, creative and strategic skills to become a specialist marketer, and make important marketing decisions to drive business success.
Career opportunities include:
Social media manager
Data analytics coordinator
Digital marketing adviser
Online marketing coordinator
Business development manager
Careers in Marketing
Graduates who specialise in marketing will be well qualified to apply for a range of jobs across industry sectors, including healthcare, banking and finance, philanthropy, advertising, infrastructure, retail, sport, market research, law, tourism and education, as well as not-for-profit organisations and all levels of government. You may work in advertising, research, data analysis, promotions, PR, communications or business services.
Our graduates are working in companies including: