News story 22nd May 2014

Kimberly-Clark global head to mentor aspiring marketer

Marketing graduate Michael Johnson will experience first hand the guidance of global marketer Anthony J (Tony) Palmer as part of this year's Monash Marketing Award for Excellence.

Mr Johnson has been named the winner of the 2014 Tony Palmer – Monash Marketing Award. He will receive personal mentoring for 12 months by Mr Palmer, President of Global Brands and Innovation, Kimberly-Clark Corporation - a Monash alumnus - and a cash prize.

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Mr Johnson graduated mid-2103 with a Bachelor of Commerce majoring in Marketing. He has just commenced employment with Renault Australia as an After Sales Marketing Specialist, prior to which he had been working at GM Holden Ltd in Port Melbourne as a Sales and Marketing Coordinator. 

Mr Johnson said he was absolutely honoured to have won the 2014 Tony Palmer - Monash Marketing Award, especially given the high calibre of the other applicants who were also very deserving. 

"The wealth of experience that Tony Palmer brings to a Mentor relationship, and the fact that he was in my current position almost 30 years ago, will give me a true insider's perspective for how to go about navigating through my career," Mr Johnson said. 

"Tony has the sort of biography an aspiring marketer such as myself can aim for." 

Gavin MacMillan, Head of Strategy at BADJAR Ogilvy and selection panel member congratulated Mr Johnson of his win. 

"I liked the way that Michael took the time to explain his journey so far. This gave me a good sense of the kind of individual that Michael was," Mr MacMillan said. 

"Michael comes across as a highly motivated and successful individual who is already on track to have a good career. He seems to have all the attributes to thrive and lead. It's clear that he has improvised well. I was impressed to hear how he picked himself up after his first setback. It seems an ideal time in his blossoming career to benefit from Tony's advice." 

At the annual Monash Marketing Awards for Excellence, presented in March, Mr Johnson received the Bachelor of Commerce Degree majoring in Marketing Award. The annual awards are given to students with the highest marks in specific units and courses. Course award recipients are invited to apply for the Tony Palmer – Monash Marketing Award.

Applications are reviewed by a panel comprising a member of the department's industry advisory board, a marketing industry professional and a member of the Department of Marketing's executive committee.