News story 2nd Jul 2014

Big implications for big data in retail marketing

Understanding how retailers can better use big data to make smarter, data-driven strategic marketing decisions will be highlighted at this year's Australian Consumer Retail and Services (ACRS) Global Retail Insights Seminar 2014.

The seminar will identify how small to large retailers view big data, the scope of big data, big data marketing applications, challenges and lessons learned, as well as opportunities to use available data sources to develop more intelligent marketing communications.

Big data

Research Director of the Australian Consumer, Retail, and Services Research Unit Dr Sean Sands said big data had the largely untapped potential to transform almost every facet of retail marketing.

"Retailers know so much about us from the data they collect, and there is a growing area of retail business operations commonly referred to as big data analytics," Dr Sands said.

"Such analytics allow retailers to tailor their services to suit shoppers needs and preferences.

"The day is not far away where a shopper will walk into a retail store and the sales assistant will know a lot about them when they scan their loyalty card, not only their name, but their measurements, purchase history in-store and online, even their views on life, the universe and everything - all collated from social media sources."

Retailers know so much about us from the data they collect, and there is a growing area of retail business operations commonly referred to as big data analytics

Dr Sean Sands

Department of Marketing

Dr Sands, Myer CEO Bernie Brookes, Harvey Lee from the The Data Poetry Group and Ian Wong from IBM Global Business Services will present at the two Australian seminars.

Dr Sands and Dr Isabella Maggioni, Senior Research Consultant from the ACRS will present at the New Zealand seminar.

Details of the seminars:

Sydney - Monday July 7, Dockside Convention Centre, Balcony Level, Cockle Bay Wharf, Darling Park

Melbourne - Thursday July 10, River Room, Crown 8 Whiteman Street, Southbank

Auckland - Tuesday July 22, The Langham 83 Symonds St, Grafton Auckland, New Zealand

For further information about the 2014 Retail Thought Leadership seminar and to register, visit theACRS website.

The ACRS is part of the Department of Marketing within the Faculty of Business and Economics at Monash University. The Centre provides research driven education and thought leadership to those involved in the retail sector. The ACRS has a long history of working with retailers in Australia and overseas on a range of research and education projects.

  • sean-sands-pr

    Dr Sean Sands

    Department of Marketing Monash Business School

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