Research strengths and capabilities
We explore a wide range of research topics in marketing. Our primary research strengths are:
- Brand management and marketing communications
- Business to business marketing, marketing capabilities and marketing strategy
- Retailing and services marketing
- Social marketing.
Our researchers employ a range of dynamic methodologies and approaches. Some use existing data to explore different dimensions of a topic, while others gather new data using a variety of cutting-edge innovative methods.
Several researchers use experimental methods, especially those conducting behavioural research. These experiments are conducted in the field, in online settings and in our state-of-the-art Monash Business Behavioural Laboratory.
Collaboration is important to our researchers, not only within the department but with researchers from other areas in Monash Business School and Monash University, as well as with highly regarded institutions around the world.
An overview of Department academic staff profiles is available in Google Scholar, with their key research interests.