Marketing Review 2016
Keeping up with changes in technology and consumer sentiment are challenges for every business.
The inaugural Monash Marketing Review is a publication created by the Australian Consumer, Retail, and Services (ACRS) Research Unit to ease this pain point.
Positioned within Monash Business School's Department of Marketing, ACRS has a 35-year history as a globally respected source of retail, services, consumer and marketing knowledge.
The Monash Marketing Review is designed to provide insight and a thought leadership position in understanding and tracking the state of the Australian marketing industry, now and into the future.
If your business is committed to gaining a better understanding of consumers, global trends or ways to gain that competitive advantage, the inaugural edition of the Monash Marketing Review is the starting point.