News story 8th Dec 2016

Marketing Review 2016

Keeping up with changes in technology and consumer sentiment are challenges for every business.

The inaugural Monash Marketing Review is a publication created by the Australian Consumer, Retail, and Services (ACRS) Research Unit to ease this pain point.

Positioned within Monash Business School's Department of Marketing, ACRS has a 35-year history as a globally respected source of retail, services, consumer and marketing knowledge.

The Monash Marketing Review is designed to provide insight and a thought leadership position in understanding and tracking the state of the Australian marketing industry, now and into the future.

Based on a survey of 193 senior marketing leaders around Australia, the report findings deliver key insight into the management of big data and analytics, mobile, social marketing, and evolving marketing channels.

Associate Professor Sean Sands

If your business is committed to gaining a better understanding of consumers, global trends or ways to gain that competitive advantage, the inaugural edition of the Monash Marketing Review is the starting point.