Business Insight 30th Jul 2015

Subsistence entrepreneurship in developing countries

Necessity is the mother of invention. In developing countries, she has a second child: entrepreneurship. Associate Professor Srinivas Sridharan discusses how with 400+ million entrepreneurs in developing economies, global business must pay attention.

  • Associate Professor Srinivas Sridharan

    Associate Professor Srinivas Sridharan

    Department of Marketing

    Read more