Business Insight 20th May 2014

Marketing and product strategies in developing countries

There are four billion poor people in the world with a combined purchasing power of $5 trillion USD. Associate Professor Srinivas Sridharan discusses how companies should create sustained, inclusive markets aimed at people in developing economies.

  • Associate Professor Srinivas Sridharan

    Associate Professor Srinivas Sridharan

    Department of Marketing

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